Archive for September, 2007

Scoop Up Expired DMOZ Listed Domains

If you are looking for a cheap way to get some aged domains, you will want to give the free SEO SiteFinder301 tool a try. Here’s a look at exactly how this tool works:

1. Enter the URL of your niche’s DMOZ / Open Directory category. For example if your category is Time Tracking Software enter this DMOZ url.

2. Check ‘Use Internet Archive To Find More Sites’ if you’re very patient and you want a much larger list of potential sites. This will use the Internet Archive’s historical versions of your DMOZ category page to look for links that have been dropped from the category. Some DMOZ editors are more active than others at prunning their categories. Also you may be able to find domains that have expired but still hold some value.

3. Press ‘Find Sites’ and watch Sitefinder301 go to work.

4. To pause Sitefinder301 press the “Stop” button. To resume press “Continue”.

5. Sites will be displayed under 3 headings - “Live Sites”, “Expired”, and “Couldn’t Retrieve Information”. Sites listed under “Live Sites” are sorted by the last modified date (retrieved from the site itself). Some sites won’t have an accurate last modified date because they are dynamicaly generated. In my experience these sites are less likely to be stale and abandoned by their owners. The sites at the top of the Live Sites list are your best bet for finding a killer deal.

Two Letters that Will Increase Your CTR

Did you know that you can actually increase the CTR of pay per click ads with two letters?

So, what are the magic two letters that any PPC campaign can benefit from? TM

If you are advertising something that is trademarked, be sure to include that distinction in your PPC ads. As you can see from the Earner’s Blog screenshot below, it can make your ad seem more credible than the others:

AdWords

As noted in the Earner’s Blog post:

In a recent campaign for a client I’ve seen an increase of CTR from 8% to 23% whilst bidding in Position 3.

Add Your Blog Post Titles to Your Email Signature

If you are tired of your standard email signature, Mark from 45n5 made a post about how you can your latest blog post title to your emails. Below are the steps he outlined, but I would recommend reading his full post (it also includes what the signature looks like):

1. Click My Feeds after logging into Feedburner

1. Click on the feed you want to display in your email signature

2. Click the Publicize tab

3. Click Headline Animator link

4. Change the colors and options until you like the preview of how you feed titles will appear in your email.

5. Name your style and click Activate.

6. From the left menu click on the link to the Headline Animator you just created.

7. Below your new headline you will see a dropdown box that says “choose one”. Click that and select Email Signature, hit Next.

8. This step is different for different types of email clients. Basically you click on the link to the type of email you use and get the code and basic instructions for installing your Headline Animator for that email client.

Display the Latest Posts from Other Bloggers

If you have already lost interest in BlogRush, there are still other options to share posts from relevant bloggers.

A plug-in called What Others Are Saying allows you to display recent posts from other blogs. The best feature of this plug-in is that it allows you to choose what blogs you want to display posts from. Therefore, unlike BlogRush, you will know exactly the locations that you could potentially send your readers to.

What Others Are Saying

How fast does your web site really load?

Although you may think that your web site loads quickly, there is a good chance that you may be wrong. Fortunately, there is a free tool that can tell you if you need to make any changes.

Web Page Analyzer
is a free tool that will test how long it takes for your web site to load. Simply enter the URL of your web site and you will be given a full diagnostic report, which includes the following elements:

-Global Statistics
-Object Size Totals
-External Objects
-Download Times
-Page Objects
-Analysis and Recommendations

Winksite

When it comes to designing web sites, one of the most overlooked elements is ensuring that it can be easily accessed from a mobile device. Although this may seem like a minor issue, as the amount of people accessing the internet from mobile web sites grows, you could lose out on a significant amount of traffic if you fail to make your web site available to these users.

Nokia E61

Fortunately, there is a simple way to make your web site accessible from mobile devices without spending a lot of time changing the design of your web site.

Once you sign-up for a free account with Winksite, you will be able to take advantage of the following features:

* Create and publish your W3C and .mobi standards-compliant mobile Website in minutes.

* Activate mobile-tuned features like chat, forums, & surveys.

* Create a profile, join mobile communities, connect with friends, and meet new people.

* Work online - no software to install.

* Edit and preview your site as it would appear on a cell phone or a PDA.

* Personalize your mobile site with your own sense of style.

* Build traffic with “Send to Phone”, site widgets, and site announcement tools.

* Optimize your site for search engines plus each site comes complete with a Google Mobile Sitemap.

*Mobilize your Blog, Twitter, Jaiku, & Upcoming feeds.

Linkbait for Boring Industries

If your company isn’t in the most exciting industry, don’t fret: you can still create a very successful piece of linkbait.

It may require more creativity than other industries, but it is still possible to do. A great example of this is CheddarVision.tv:

Cheddar Vision

CheddarVision.tv is a piece of viral content that was designed by the Westcountry Farmhouse Cheesemakers. The web site is a single page that allows people to watch a piece of cheddar age in real time.

Although the concept is extremely simple, the results are quite impressive. Over a nine month period, the web site has gained over sixteen thousand links and been visited by over 1 1/2 million people. Obviously, this is a huge amount of traffic for a web site dedicated to making cheese.

So, no matter what industry you are in, remember that it is possible to attract links and traffic if you find a way to present your content in a new and exciting format!

AdSense Juggler

Is your AdSense CTR lower than you would like it to be? If so, chances are this is due to the fact that your return readers have become blind to your ads. In order to combat this problem, you may want to give a new free tool known as AdSense Juggler a try. AdSense Juggler makes it extremely simple to display different color schemes on your blog, forum or web site. To clarify what AdSense Juggler can do, here is the same ad, displayed on the same forum, but with different two different color schemes:

AdSense Juggler

AdSense Juggler

Which PPC Engine Should You Choose?

If you’ve been debating what PPC engines you want to try out, here’s a great chart to help you get started:

PPC Engines

This chart was compiled by CDF Networks. A single affiliate offer was run across all thirteen of these engines during August, and was then rated on a scale of 1 to 25 (which was broken down into three categories).

As you can see, although Google is the undisputed winner in the area of traffic volume, Yahoo and MSN actually had higher conversion rates. As a result of this test, here are the six PPC options that CDF Networks is recommending:

• MSN
• Yahoo
• Google
• ASK
• Looksmart
• Miva

Generate Traffic with BlogRush

The latest program for generating blog traffic was launched over the weekend. The program is called BlogRush, and centers around the Javascript widget shown below:

BlogRush

Once you add the widget to your blog, it will start displaying posts from relevant blogs. Based on the amount of traffic you receive, your post titles will be displayed on other blogs. You can also gain extra exposure throughout the BlogRush network by referring other users to sign-up under you.

Since the links are Javascript, you won’t have to worry about receiving any reciprocal linking penalties.

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