Which PPC Engine Should You Choose?
If you’ve been debating what PPC engines you want to try out, here’s a great chart to help you get started:
This chart was compiled by CDF Networks. A single affiliate offer was run across all thirteen of these engines during August, and was then rated on a scale of 1 to 25 (which was broken down into three categories).
As you can see, although Google is the undisputed winner in the area of traffic volume, Yahoo and MSN actually had higher conversion rates. As a result of this test, here are the six PPC options that CDF Networks is recommending:
• MSN
• Yahoo
• ASK
• Looksmart
• Miva
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