Free PPC Campaign Builder & Keyword Mixer
Derek Beau has released a free tool called the “PPC Campaign Builder and Keyword Mixer.”
As Derek describes:
The concept is actually very simple. You take two sets of keywords, set some options, and write some ads. The tool will then create the CSV data required to import everything into your AdWords account. All you have to do is copy/paste it into AdWords Editor.
The beauty of this is that it will create highly targeted ad groups with custom text ads for each of them. You really have to try it to see exactly how it works, but it is possible to create, for example, 300 ad groups with 10 keywords and 3 custom ads each, in under 10 minutes. The end result is an expanded keyword list, higher CTRs for your long-tail keywords, and higher keyword quality scores.
In addition to being compatible with Google AdWords, the tool also works with MSN AdCenter.
The requirements are very simple for this tool. It is written in PHP/JavaScript so you need a web server that supports PHP and a browser that supports JavaScript. All of the error handling is done with JavaScript, so if it is disabled in your browser, you will probably get unexpected results.
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Wrote on October 17, 2007 @ 5:58 pm
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