Can Twitter Actually Be a Useful Tool?
Previously, we discussed Twitter and its key features. Although it has gained a lot of popularity in a short amount of time, many people feel that it is nothing more than another entertaining social media based idea. However, this is actually not true at all. As the 97th Floor explained, when used correctly, Twitter can actually boost your marketing strategy.
So, how exactly do you use Twitter to help your marketing efforts? Well, here are a few of the potential scenarios that 97th Floor offered to use Twitter in a productive manner:
Show your SEO Skills: If you want to make a name for yourself in the SEO industry but haven’t reached the level of the SEO elite, why not use Twitter to show off what you’re made of? You could start from scratch in an extremely competitive niche and use Twitter to track every SEO decision/move that you make. You could make it even more controversial by proving that you can achieve great rankings with only paid links.
Cooking, Investing, Real Estate, etc: If you are looking to generate clients, why not use Twitter to show them what you have to offer. The example used in the original article is a real estate investor that wants to sell his consulting services. This person could use Twitter to keep his followers updated on the activities that prove his competency as a real estate investor.
A Day in the Life of a Social Media Expert: Much like showing off your SEO skills, you could use Twitter to demonstrate exactly what it takes to build up a powerful social media profile. From digging stories to adding friends, you can use Twitter to document in real-time what you are doing to buildup your social media profiles.
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