Internet Marketing Blog by Noon-an-Night

Continuing with the theme of emphasizing the importance of online video, today’s latest news is about YouTube’s new analytics.

Last night, Google announced YouTube Insight. With Insight, anyone with a YouTube account can:

view detailed statistics about the videos that they upload. For example, uploaders can see how often their videos are viewed in different geographic regions, as well as how popular they are relative to all videos in that market over a given period of time. You can also delve deeper into the lifecycle of your videos, like how long it takes for a video to become popular, and what happens to video views as popularity peaks.

The Google post goes on to give a nice corporate pitch about the benefits of Insight:

Insight gives the creators an inside look into the viewing trends of their videos on YouTube, and helps them to increase views and become more popular. Partners can evaluate metrics to better serve and understand their audiences, as well as increase ad revenue. And advertisers can study their metrics and successes to tailor their marketing — both on and off the site — and reach the right viewers. As a result, Insight turns YouTube into one of the world’s largest focus groups.

While the second part of their post is a little too much hype for my taste, I do feel that Insight will help publishers gain increased exposure for their videos. Although the current basic statistics can be quite useful if analyzed properly, hopefully Insight will continue to gain new features over time.

To access these stats, click the “About this Video” button under My account > Videos, Favorites, Playlists > Manage my Videos.