Internet Marketing Blog by Noon-an-Night

Back in February, I told you about Google Health, the internet giant’s latest venture. Google Health is launching, and as you can easily see on Twitter, people are buzzing with mixed reactions about this feature from the Big G:

“Creeped out by Google heath; way too much information for one company”

“Am I the only one who likes the idea of Google Health (and that MS Vault health thing too) but doesn’t like the fact that it’s Google?”

“Just read about (and began testing) Google Health. I’m blowing into my USB drive and I think it will tell me if I have diphtheria.”

“Even a “super hardened server” isn’t safe enough for me. Prediction: Google Health will bomb.”

“trying Google Health. Mom should like this.”

(from Search Engine Land)

TechCrunch provided some details about this new program, including:

“The big competition here is between Google Health and Microsoft’s HealthVault.”

“To gain consumer acceptance, Google promises never to advertise on Google Health (although ads in related searches should be fair game) and that people’s personal health information will never appear in search results (one would hope not).”

“But the key is importing your medical record in there. That is going to be a huge hurdle in terms of people feeling comfortable giving that sort of data to Google in the first place, and then simply getting the data in an electronic form from their doctors.”

Of all the commentary I’ve seen about Google Health, the most interesting (and useful for internet marketers) came from Andy Beard.

When Andy was playing around with G. Health, he added Chondromalacia Patella (Runner’s Knee) to his list of ailments. After doing this, he noticed where the potential for internet marketers could be:

As you can see, if you were trying to create a niche health site or PPC campaign, this would be an easy way to come up with ideas for additional, relevant content.