Internet Marketing Blog by Noon-an-Night

If you’re a regular reader of this blog, you are well aware that I think interactive mediums such as online video advertising are going to play a big role in the future of the internet. In fact, many people are already having a lot of success using web video in different ways.

I came across a great post on SEL today about the results of using online video to advertise condominiums. Just so you have all the details, here’s the description the columnist gave of the company involved in this project:

One agency we work with specializes in marketing and sales for large-scale condominium developments—and the individual SMBs who manage those properties.

So, what were the results of this project? Although he provides several different metrics, the one that caught my eye was conversions (actions-to-views ratios) of almost 40%. As anyone who’s ever worked with different advertising mediums knows, this is an impressive conversion rate!

In addition to the description of this project, the columnist also covers some tips for creating successful videos. However, I’ve already previously covered those tips and more right here on the Noon-an-Night blog.