Internet Marketing Blog by Noon-an-Night

Building quality links isn’t as hard as it seems. Although professional link builders like to reveal as little information as possible about their trade (the less they talk, the more secure their job will be), there are clear cut steps you can follow to help increase the amount of quality links in your backlink profile. Here are a handful of ways to start hunting down the links that you want:

Yahoo!: Why should you use Yahoo! to help you build links? Not only is Yahoo! Site Explorer free, but it offers a ton of information! By visiting Yahoo! Site Explorer, typing in a competitor’s URL and setting a few parameters, you will be able to see all of the websites that are linking to your competitor. You can either use this information to start tracking down websites that will link to you, or run searches on a few other competitors and then find the common websites that are linking to all of your competitors.

Focus on Authority: Once you have gotten many of the links from smaller websites that your competitors have, you need to really focus on obtaining links from authority websites. This may require you creating a piece of new content that appeals directly to an authority website, but the amount of time you will spend creating this piece of content is well worth the link you will receive. Authority links are the links that can take you from the bottom half of a set of SERPs up to the top!

Go Beyond: Once you have obtained the majority of the links that your competitors have, it’s time to go above and beyond. While mirroring them can help you reach their level, if you want to dominate your niche, you need to get links that no one else in your field has obtained. Once again, searching is the easiest way to get started with this task. By finding blogs and websites that are interested in your field but haven’t linked to your competitors, you can start developing strategies to attract the new links that are going to give you a dominant position in the SERPs over your competitors.