Internet Marketing Blog by Noon-an-Night

Yesterday, Eric Enge published his interview with Carter Maslan. Carter is currently the Director of Product Management for Google Local. In case you don’t have time to read the entire interview, here are some are a few of the best pieces of information Carter gives out:

Sign up for Google Local Business Center: If you haven’t signed up for Google Local Business Center, you need to do so. Even though Google may already have your business listed as a result of pulling data from directories or other sources, by signing up with the Local Business Center and claiming your business, you can ensure everything from your phone number to hours of operation are correct and up-to-date.

How Does Google Handle Multiple Locations: In many cases, a company has more than one location. Although this has presented some issues for Google, there are working hard to find a better solution. While their bulk upload feature has been a significant source of map, they are still confident that they will find a reliable solution for business owners with a large number of locations. Once again, signing up for the Local Business Center can help you get all of the locations of your business properly listed.

Other Souces are Important Too: Carter emphasizes that in addition to the Local Business Center, it’s worth business owners time to ensure their information is correct in the large directories, including Yellow Pages, Super Pages, Localeze and InfoUSA.

The More Content, the Better: Carter mentioned several times that it’s important for businesses to have an ample amount of content describing what they do and offer. By having plenty of content on their website, businesses can pick up long-tail searchers that may have otherwise never found their website.